A journey through time… our technology showcase

By Dean Haynes, Business Disability Forum

and Ebunola Adenipekun, Business Disability Forum

On 28 February, delegates descended on Technology Taskforce member PwC’s London office for the latest edition of our annual Technology Showcase, entitled “Disability, identity and technology: A journey through time”.

Sarah Churchman, PwC’s Chief Inclusion, Community & Wellbeing Officer started proceedings with a welcome. As PwC hosted on the day Sarah emphasised why she was happy to host the event: “At the end of the day, at PwC, we want to create an environment in which everyone feels they belong, where they feel empowered to be the best they can be.”

Sarah Churchman, PwC’s Chief Inclusion, Community & Wellbeing Officer

Sarah Churchman, PwC’s Chief Inclusion, Community & Wellbeing Officer

Our very own Lucy Ruck led the day and introduced Paul Smyth of Barclays who took to the stage. While many know Paul and the work he leads on at Barclays as their Head of Digital Access, few know about his personal journey, and how he has been “disabled by technology [and] enabled by technology”.

Paul Smyth of Barclays

Paul Smyth of Barclays

Going from using outdated and cumbersome tech like desk-sized magnifiers and tape recorders(!), Paul worked his way through a business degree and joined Barclays and has recently been named as one of the Government’s newest disability champions. Embracing his difference and disability has shaped his skillset and work ethic, where increasingly inaccessible technology forced him to “be the change he want[ed] to see in the world” and make things better for the next person like him.

Sharing his story he stated: “…My eight‑year‑old self, I could remember like it was yesterday, hearing from the eye doctor that you will lose most if not all of your sight very soon. I remember my eight‑year‑old self, what scared me, it wasn’t the prospect of going blind, it was the prospect of being different. I think maybe my eight‑year‑old self even then understood there are barriers constructed in the world around us and there are barriers that also exist in the mind of others that shape what we can and can’t do, what we can and can’t above, about capability and possibility.”

Elisabeth Ward of Scope then took the opportunity to tell us her story as a congenital amputee, defining herself through other’s perception of “normal”, when technical support only became available when she got to university and her impairment was finally recognised.

Elisabeth Ward from Scope

Elisabeth Ward of Scope

As a child, Elisabeth carried around a booklet explaining why she was different, but she was also determined not to be left behind – and at secondary school the level of understanding was not high: “For example, in PE I struggled to control a hockey stick, and the other students treated me as though this was my fault. I would regularly strain my hand and wrist and the teacher just expected me to get on with it. There was no support to help me find solutions. I never felt like it was okay to say, actually, this isn’t working, I am not like everyone else, and I need it to change.” Overcoming the need to fit into what people expected of her at university and taking advantage of available support let her confidence flourish, which continued as she entered the workplace.

A former boss who likely thought they were doing the right thing unconsciously held Elisabeth back, but assistance from Access to Work changed things dramatically, opening a world of assistive tech like a rollerball mouse and half-keyboard. Working at Scope has encouraged Elisabeth to inspire change from all levels of society and challenge stigmas so that we can all keep learning to provide accessible solutions for everyone. She said: “ I can now stand up in a room full of strangers and openly and proudly say, hey look, I am disabled, I’m missing a hand and this makes me different. Even when I go outside, I no longer have to compartmentalise that part of me. It feels like a whole new world, one where I’m not the problem; it’s society that needs to change.”

James Hallam, Controls Assurance at PwC, making an entrance on his electric-assisted handcycle at the event

James Hallam, Controls Assurance at PwC, making an entrance on his electric-assisted handcycle

Our third and final speaker was James Hallam, Controls Assurance at PwC, who made quite the entrance on his electric-assisted handcycle and told those in attendance about his Functional Electrical Stimulation (FES) handcycle, that has given James the power to use his legs again.

After a cycling accident back in 1996, James’ positivity led him to not ask people for help; travelling across London and using the tube in a wheelchair soon put paid to that! James added that while it’s about you and your approach to the world, but it’s also about how the world approaches you. What was initially diagnosed as a muscle strain but turned out to be a nearly life-threatening broken leg led to James paying more attention to his lower body, and finally starting to use a FES handcycle that enabled him to make his leg muscles work after over twenty years. James then spoke about his own depression, which was assumed had stemmed from his injury, but in fact was caused by something far more innocuous. In the same way that asking for help with a physical disability needs to have the stigma taken away from it, the same needs to be said for people’s mental wellbeing. He stated: “..you can get quite stigmatised or defined by your chair, or your sight or whatever you can’t do, and people don’t necessarily see what you can do. I think that’s a real shame.”

Lucy Ruck

Lucy Ruck

Following a panel discussion with our speakers and host Lucy, making use of the interactive platform Slido, delegates were able to engage with the following tech exhibitors:

Texthelp – helping everyone read, write and communicate with clarity.

PWC Disability, Ability and Wellbeing Network.

Posturite – ergonomic suppliers and service providers.

MyClearText – on-site and remote speech-to-text reporting.

Microsoft – empower every organisation to achieve more.

Microlink – leaders in the field of assistive technology.

Iansyst – assistive technology specialists.

Bennett workplace – workplace & ergonomic solutions.

One of the audience stated: “[We heard] really great stories from the speakers, they demonstrated the success assistive technology has had on their lives. They served as great role models for how with support, grit and the right tools, disability dissolves and ability thrives.”

To find out more about our events, visit here

Why being disability-smart means delivering for every customer

Welcoming disabled customers guide and a Legoland coaster

Welcoming disabled customers guide

By Diane Lightfoot, CEO of Business Disability Forum

The most successful businesses are known not just for their products or services or their competitiveness on price but for their customer service – and this means excellent customer service for every customer.

But disabled consumers far too often still experience poor customer service. This usually isn’t because businesses don’t want disabled customers or even that customer facing staff don’t want to serve disabled customers, but is often because of fear; fear of saying or doing the wrong thing and giving offence which means that customer facing staff too often say or do nothing.

The good news is that businesses who instill the confidence in their people to be “disability smart” and to ask how to best serve all their customers stand to reap considerable business benefits.

Back in 2014, the Extra Costs Commission 2014 asked 2,500 disabled people whether they had left a shop or business because of poor disability awareness or understanding and 75% said that they had. This figure rises to around 80% for people with a memory impairment, autism or a learning disability. Within that 75% headline figure, seven out of ten (70%) had left a high street shop, half (50%) had left a restaurant, pub or club, and a quarter (27%) had left a supermarket.

As well as being the wrong thing ethically and morally, it also makes no sense for businesses, financially. The spending power of disabled people and their friends and families – also known as the Purple Pound – is huge and currently estimated at £249bn per year in the UK alone. And from that same survey, the Extra Costs Commission estimated that the 8.4 million people in the UK who “walk away” were losing British Business around £1.8 billion per month. It’s not just about disabled people either; Millennials – and all of us – are increasingly making ethical and values-based choices on where we spend our time and money. So, I believe that getting it right and providing brilliant service for disabled customers can actually become a USP.

The encouraging news is that businesses are finally waking up to this. The #Valuable campaign and the launch of the #Valuable500 at the World Economic Forum in January this year is all about the power of disability at brand level and the importance of including disabled people in products and services, right from the design stage. #Valuable500 aims to get disability on the agenda at board level in 500 – or more! – global companies and Virgin Media, Unilever, Microsoft and Barclays have already signed up. So how can you follow in their footsteps?

Just last week, with the support of our Member Merlin Entertainments plc, we were delighted to launch our new ‘Welcoming Disabled Customers’ guide at Legoland Windsor, to help every business provide brilliant service to disabled customers. Designed as a simple reference tool, it aims to give confidence to customer-facing staff with really practical and simple hints and tips.

Diane and a Lego model

Diane Lightfoot (right) and a Lego model

It’s split into sections so that it’s easily digestible and can be used as a quick reference guide when needed. It starts with practical tips on how to support customers with different types of impairments, for example, how best to guide a customer with a visual impairment up or down stairs, plus helpful information on etiquette, for example, that someone’s wheelchair is part of their personal space.

As anyone who has heard me speak knows (!), one of the stats I like to use is that over 90% of disabilities are not immediately visible. So, it’s likely that for a large proportion of the time, customer facing staff may not know that a customer is disabled. So, the second part of the guide gives general advice and things to think about and to be aware of, like being clear when communicating, not using confusing language or simply taking time to ask what someone needs: “how can I help you?” really can go a long way! In this way, we hope that the guide will have the added benefit of making customer facing colleagues better at serving every customer because if you can get it right for disabled customers you get it right for everyone.

Legoland Hotel, Windsor

Legoland Hotel, Windsor

It was great to see this ethos put into practice at our Legoland launch where the commitment to getting it right for disabled customers was obvious in every staff member. We heard some really moving stories from parents whose disabled child had been able to be “just another child” in their experience of Legoland and from the Legoland team whose passion for opening up as many attractions to as many people as possible was so apparent. We had the privilege of seeing not only the different options for accessible bedrooms in the hotel – we visited the “adventure” themed floor and it was great to see the different options available – as well as surely the funkiest Changing Places toilet ever and a very peaceful and beautiful sensory centre to enable everyone to enjoy the delights of Denmark’s greatest export (it’s something to build on). The fun setting (yes, we all had our photo taken with Lego sculptures and more!) didn’t detract from the fact that Merlin Entertainments plc are very keen to keep on improving in taking customer service for people with all kinds of conditions and disabilities seriously.

With World Consumer Rights Day on Friday (15 March) and Disability Access Day on Saturday (16 March), the spotlight is firmly on customer service delivery, this week. But, let’s ensure that it doesn’t stop there. Meeting the needs of all customers is something which businesses should be doing every day of the year. If you would like to know more, then why not get in touch to find out how we can help?

To learn more about being disability-smart, contact our membership team

Email David Goodchild, our Executive Director of Membership & Business Development

Diane Lightfoot

CEO, Business Disability Forum

Welcome to 2019!

By Diane Lightfoot, Business Disability Forum

Happy New Year! I hope this finds you well and rested from the festive break.

I wanted to kick off the year with a round-up of what we’ve been up to – with your support – in the past year, and to let you know what’s coming up in 2019.

A photo of Diane Lightfoot in front of a window

Diane Lightfoot

2018 was a year of some great events: we began with our President’s Group Reception in February, hosted by our Member the Foreign and Commonwealth Office in their wonderful Locarno Suite, and supported by our brand new Partner, Sopra Steria Recruitment. Hot on its heels came our Annual Conference ‘Disability in the Modern Workplace’, supported by our Partner HSBC where we debated everything from career development to the future of work and the role of technology within it, swiftly followed by our Film Festival, supported by our Founder Leader Barclays and once again hosted by our Partner KPMG where we saw some amazing films on our theme of Going Places.

A picture of a director's chair

Our annual Film Festival, hosted by KPMG and sponsored by Barclays

Even hotter on its heels (literally; it was the hottest day of the year though that is hard to imagine on a cold grey January day!) came our summer Partner Reception, hosted by our Partner RBS, and themed around our “Identity” campaign. Our guests really enjoyed the breath-taking indoor garden and the opportunity to explore the theme of identity with our resident silhouette artist!

An indoor tree with people around it at the Partner Group Reception
Partner Group Reception

Then, in the autumn weeks, we returned to the fabulous Locarno Suite at the FCO for our Disability Smart Awards, supported by our Founder Leader, Barclays, and co-hosted by Paralympian and celebrity MasterChef finalist Stef Reid. I am also delighted to announce that Barclays will also be sponsoring the 2019 Awards so watch this space for more information on the Awards to enter this year and the opening date for entries.

Locarno Suite, an audience faces Paulette Cohen from Barclays

Disability Smart Awards 2018 at Foreign & Commonwealth Office

We finished the year by returning to RBS – this time in Scotland – in December for our Annual Scottish Conference, on the theme of Identity. Our packed programme included the Minister for Business, Fair Work and Skills, Jamie Hepburn MSP, Deaf comedian Steve Day – fresh from the Edinburgh Fringe, and the incredible Dr Caroline Casey, founder of the #Valuable campaign, which we are delighted to be working with as an Expert Partner by providing practical support and advice to businesses which sign up.

Dr Caroline Casey on stage

Dr Caroline Casey CEO, Binc

Our global activity went up a gear too with the launch of our new Global Taskforce co-chaired by our Partner Shell and the creation of our new Business Disability Framework which we launched at the DfID summit in July together with our Partner PWC and which I presented the new Global framework at the ILO’s annual Global Business Disability Network conference in October.

We engaged in a huge range of policy and influencing work, including not only responding to consultations (8 in 2018 with another 7 already in the pipeline for January) but being specifically invited to contribute to the Work and Pensions Committee’s targeted call for evidence on the Disability Employment Gap and the United Nations Special Rapporteur’s inquiry into poverty and human rights in the UK. We have also engaged with the Work and Health Unit and with the Lord Holmes Review of Public Sector Appointments – in which our submission was quoted nine times! – and will be continuing this work in 2019. As always, our policy positions and insight are shaped by the experiences of our Partners and Members and so our huge thanks for sharing your insights with us to help inform our responses.

Closer to home, we carried out a programme of in-depth interviews with our Members and Partners which has provided some rich and very helpful insights on how we work with you. We will be using this insight to shape and relaunch our offer later this year and I will be writing again shortly with a themed series on your feedback and what we are doing as a result.

So, what’s coming up in 2019?

We kick off the year with the launch of some brand new resources: five new impairment-specific briefings, sponsored by our Partner HSBC and covering (respectively): Asthma, HIV and AIDS, Muscular Skeletal conditions, Bowel conditions and Epilepsy. We will also be launching two other brand new guides: ‘Welcoming Disabled Customers’, sponsored by our Member Merlin, and ‘Making Meetings Matter’.

And a few more meeting/event dates for your diaries:

It’s already shaping up to be a really exciting year and I look forward to working with you all as we join together to create a truly #DisabilitySmartWorld.

Best wishes and happy new year!

Diane

happy new year 2019

 

Disability in Scotland: exploring identity

By Ebunola Adenipekun, Business Disability Forum

“Never underestimate the power of each of us telling our truth.”

This was the rousing call to action of Dr Caroline Casey, Founder of Binc., at Business Disability Forum’s Scottish Conference “Disability in Scotland: exploring identity” on Tuesday 11 December 2018.

Generously supported by the Royal Bank of Scotland, the event was hosted in their Gogarburn Headquarters in Edinburgh and looked at all aspects of identity and disability.

Dr Caroline Casey on stage with a slide that says: "Dr Caroline Casey CEO, Binc"

Dr Caroline Casey, Founder of Binc.

In 2017 Caroline launched #Valuable – a worldwide ‘call to action’ for business to recognise the value and potential of the 1 billion people living with a disability and position disability equally on the global business agenda and at the conference.

Dr Casey announced that Business Disability Forum will partner with her #Valuable campaign – where the mission is to activate the business community to tackle disability exclusion around the world.

Other highlights from the day included:

Duncan Young, Director of Business Communications at RBS said: “We’ve come to realise that if we’re placing customers at the heart of our organisation, then our organisation needs to reflect our customers. So, being diverse and inclusive, reflecting the society in which we operate, is essential. It’s a fairly easy thing to say, but it’s not necessarily an easy thing to properly deliver. That’s why it’s really important that we partner with organisations such as Business Disability Forum.”

Duncan Young, Director of Business Communications at RBS on stage

Duncan Young, Director of Business Communications at RBS

“Whether it’s sexual identity, mental health, or disability, we’ve shared some individual stories which have created new levels of awareness among the wider staff population, and which have generated some really inspiring conversations as a result. As a member of staff at RBS, I’m really proud that we’re having these conversations.”

Audience at Disability in Scotland: exploring identity

Audience at Disability in Scotland: exploring identity

The people behind the job title

Business Disability Forum brought the podcast series ‘The people behind the job title’ live to the stage. The panel was led by Bela Gor, Head of Campaigns and Legal Business Disability Forum with panellists Dr Aurora Constantin, Research Associate at University of Edinburgh, John Brady, Customer Manager at RBS and Caroline Eglinton, Access and Inclusion Manager at Network Rail. Aurora said: “I find you always have to convince people about your abilities. Also, the physical challenges, like the fact that sometimes I encounter problems moving  around in my job, it that takes a lot of time to arrange everything, to arrange assistance. These are my main challenges, I think… the procedures are tedious. You have to call, write, e-mails, double check that everything is all right when you travel, when you go somewhere. Not only when you travel long distances. By train or plane, and when I need to move from one building to another, I have to be sure that I have accessibility there. Sometimes the procedure is long and it takes a lot of time to discuss my needs with other people.”

Bela Gor, Head of Campaigns and Legal Business Disability Forum with panellists Dr Aurora Constantin, Research Associate at University of Edinburgh, John Brady, Customer Manager at RBS and Caroline Eglinton, Access and Inclusion Manager at Network Rail

Bela Gor, Head of Campaigns and Legal Business Disability Forum with panellists Dr Aurora Constantin, Research Associate at University of Edinburgh, John Brady, Customer Manager at RBS and Caroline Eglinton, Access and Inclusion Manager at Network Rail

Caroline Eglinton said: “I think the thing that I like most about my job is that I get to impact how things are done across, working with the railway industry, across the whole business. So, it’s about changing things and how disabled people experience things. So, really seeing things change.”

She added: “I think that people who are not disabled sometimes can’t understand how policies and processes and just attitudes can really impact on your access to things. It’s not just about the physical access all the time.”

John Brady mentioned that in 2011, whilst at another firm he developed IBS, and his manager at the time said: “Well, OK, I’m not going to tell HR that you’ve got a medical problem because that could be really bad for your career if that gets out. That was a really interesting reaction.” He added: “It got worse to the point that I was really quite dysfunctional. It took me the best part of three years to really turn that around and figure out how to manage my IBS. Now I have a very restrictive diet, that manages it 95% of the time. But during those three years really my career took a setback. I was demoted. I lost credibility.”

Caroline told the audience after the death of her brother who had Cystic Fibrosis, which she also has, “I thought – this is ridiculous, we are going about in life trying to hide who we are, to suit other people, I suppose, to make not think less of us. And so, after that, I became the chair of the staff networking for disabled people at Network Rail. And I started telling my story. I started formalising my reasonable adjustments, and sharing this story that, just because you have a health condition that is serious, does not mean that you are any less than anybody else and you should really access the adjustments, you need rather than struggling on without them.”

No half measures

In the discussion “No half measures: getting disability monitoring right”
Business Disability Consultants Ruth Fisher and Adrian Ward addressed the role that data collection plays. Adrian stated: “For me, the importance of encouraging people to share information, to be able to collect this data is, to get your benchmark. Know what your current situation looks like. If you are creating the right culture where people feel they can talk and share and have that discussion about their condition, you are more likely to get the best out of that individual because they are able to come to work.”

Business Disability Consultants Adrian Ward (left) and Ruth Fisher (right) on the stage - they are smiling

Business Disability Consultants Adrian Ward (left) and Ruth Fisher (right)

Scottish Government address

Scottish Government Minister Jamie Hepburn was at the event said: “The Scottish Government will take a leadership role in employing disabled people by introducing a target for the employment of disabled people within the Scottish Government itself. We recognise that we have to ask others to follow and we must demonstrate that leadership ourselves. We will support employers by investing up to £1 million in the formation of a public social partnership, bringing together employers, disabled people’s organisations, the third sector and government to co-produce a range of initiatives piloted to ensure employers are provided with support and expertise that they need to attract, recruit, and retain talented disabled employees. We will improve employers’ ability to hire disabled people by investing 500,000 pounds to develop a pilot aimed at delivering similar support access to work to those on work experience or work trials in this coming financial year.”

Scottish Government Minister Jamie Hepburn

Scottish Government Minister Jamie Hepburn

 

Business Disability Forum posted a photo booth at the event to further bring to life the theme of “Disability in Scotland: exploring identity”. People wrote in one word answer who they are with the caption above “I am”

Business Disability Forum posted a photo booth at the event to further bring to life the theme of “Disability in Scotland: exploring identity”. People wrote in one word answer who they are with the caption above “I am”

Business Disability Forum posted a photo booth at the event to further bring to life the theme of “Disability in Scotland: exploring identity”. People wrote in one word answer who they are with the caption above “I am”

Business Disability Forum posted a photo booth at the event to further bring to life the theme of “Disability in Scotland: exploring identity”. People wrote in one word answer who they are with the caption above “I am”

Business Disability Forum posted a photo booth at the event to further bring to life the theme of “Disability in Scotland: exploring identity”. People wrote in one word answer who they are with the caption above “I am”

Business Disability Forum posted a photo booth at the event to further bring to life the theme of “Disability in Scotland: exploring identity”. People wrote in one word answer who they are with the caption above “I am”

Fresh from the fringe

Post-lunch comedian Steve Day, fresh from the Edinburgh Fringe, brought the afternoon to bittersweet tears with his stories of his father who had dementia and his own story of being deaf. He stated: “I’ve got new hearing aids. For years I couldn’t listen to music. But these are digital. These are like having a computer on each ear. What they do, at 50,000 times a second, they re-assess sound, they try to figure out background noise so speech is more comprehensible to me. I’m normally much funnier in my old hearing aids.”

Comedian Steve Day on the stage

Comedian Steve Day

“I can hear stuff that I haven’t heard for years. I could hear birdsong, for the first time in 40 years.”

On the topic of his father, he stated: “But what happened to my dad has taught me this. Make the most of life now. Make it. People make assumptions… Deafness does not define me.”

Reciprocal mentoring

The reciprocal mentoring panel featured Lynne Highway, HR Director Services and Functions and Jack Farina-Whyman, Reference Data Manger as well as Matt Camichel, Head of Enterprise Solutions and Derek Coughlan, IT Technical Lead. This panel was following on from a career development course held in conjunction with the in-house course Royal Bank of Scotland led in 2017 with help from Business Disability Forum. The group addressed how much each person got out of the scheme. Derek said about Matt: “You’re part of a big organisation and it gave us the opportunity to meet with somebody higher up, not necessarily in your department to give you career coaching and mentoring of what was out there and give you the bigger picture of travel within the bank. One of the first things Matt said, you manage your own career. I was obviously quite interested in assistive technology because I work with it every day. I didn’t realise when I first met Matt he was a sponsor for disability and technology.” Read more about this year’s course and how to apply here.

Bela Gor, Business Disability Forum chaired the panel with Lynne Highway, HR Director Services and Functions and Jack Farina-Whyman, Reference Data Manger as well as Matt Camichel, Head of Enterprise Solutions and Derek Coughlan, IT Technical Lead on stage

Bela Gor, Business Disability Forum chaired the panel with Lynne Highway, HR Director Services and Functions and Jack Farina-Whyman, Reference Data Manger as well as Matt Camichel, Head of Enterprise Solutions and Derek Coughlan, IT Technical Lead

Being the change you want to see

The panel “Being the change you want to see” was led by Ruth Fisher and the panel was Dr Sally Witcher OBE, Jeremy Balfour MSP and Marsali Craig. Some key points were raised about how disabled people are “many and varied” and how important is to make a job description accessible. Sally said: “You have to be creative about doing, achieving equally good job in a very different way.” Jeremy said: “I remember my father many years ago giving advice to another parent who had a child who had a disability.  His advice was – you never take no for your first answer. That is a very helpful narrative to move into that no should never be a blockage. I think we need to challenge it.  I think we need to keep challenging society in business. I think we have to hold people to account.  I think we have to challenge our politicians in regard to what they do. I think we’ve now reached a stage in my experience that people are now signed up to it.”

Dr Caroline Casey on stage

Dr Caroline Casey CEO, Binc

#Valuable

Caroline led the closing speech with a passionate conclusion: “I am a disabled person but I’m also a dangerous dreamer. I’m also a crazy maker. I’m also a freedom seeker, I’m also a dancing Queen, I’m also a believer in magic. I’m also a fantastic hugger, I’m a nightmare to live with. I’m really bad in the mornings because I don’t sleep. I will tell you more than anything what I am, I am a really proud person of this 1.3 billion tribe but this inclusion revolution we are in is not about disability. It is about human inclusion, every human being on this planet has a right to belong as who they are, disability needs to be equally, be at the table.” Read more about #Valuable

Find out more about our events here

Thinking globally about disability and business

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Our Global Taskforce met for the first time in September 2018

By Diane Lightfoot, Chief Executive, Business Disability Forum

To mark the United Nations International Day of People with Disabilities (IDPD), I wanted to share some of the things we have been doing at Business Disability Forum over the past few months to get disability on the global stage.

Forty-five per cent of our members are global or have some sort of international presence. Together, they employ over 8 million people across the world. Many have a presence in developing countries where there is a real opportunity to realise the theme for this year’s IDPD: that is, of “Empowering persons with disabilities and ensuring inclusiveness and equality.”

We upped the ante on our global focus in earnest earlier this year, with the launch of our new Global Taskforce, co-chaired by Shell, back in April. Since then, it has developed into a lively and collaborative community of global businesses including Accenture, Barclays, GSK, EY, Microlink, Unilever, KPMG and more. As with all our Taskforces, it’s a forum where organisations can share best practices and also challenges – a “safe space” to talk about what’s not working and how we might work collectively to fix it.

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Our Global Framework, released in July, uses a scoring system to assess practice

When I first spoke to Partners to moot the idea of a global taskforce, they told me that they didn’t want “another talking shop”. So, the taskforce has been deliberately “action – task!” oriented. We began with the development of our new Global Business Disability Framework, based on our UK based Disability Standard and reframed as a “maturity model” as a self-assessment tool for global leads. We were delighted to launch the Framework at the UK Government’s Global Disability Summit back in July 2018 and it is now being used by global organisations to measure and improve their corporate approach to disability inclusion.

Next year will see the taskforce publish research, create a comprehensive suite of guidance tailored for global business and develop the next iteration of the Global Framework.

We’ve also been on tour! In the last few months we’ve spoken at conferences and held meetings in France, Switzerland, Germany and the Netherlands.

I and my colleagues Brendan and Delphine were very pleased to attend the ILO Global Business Disability Network (GBDN) conference in Geneva last month where I presented our Framework and continued to build our collaboration with the ILO. We really enjoy our partnership with the GBDN and encourage our members to work with them, especially by using their global presence to support the establishment of national business and disability networks in the countries where they are present. We were really pleased to see the Bangladesh network doing well, a new China network just launched and a network in India due to launch in 2019. With that in mind, we were also delighted to host a delegation from the Ministries of Inclusion, Education and Human Rights in Brazil at our London office.

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The conversation around disability is shifting to cities all over the world

I was also lucky enough to join our member CAFE – the Centre for Access to Football in Europe – in Bilbao a couple of weeks ago to speak at their triennial conference at the San Mames stadium. It was a fabulous event in a stunning city and a privilege to talk to such a diverse audience about how the beautiful game can make a real difference to disability employment.

Fittingly, the most recent meeting of our Global Taskforce was on Friday (30 November) hosted by our Founder Leader Barclays at which we discussed strategic approaches to improving disability inclusion globally and how to communicate effectively with a global internal and external audience. Central to this is our partnership with and support to the #Valuable campaign which is seeking to get disability on the agenda of global boards worldwide and we were delighted when Unilever CEO Paul Polman announced our collaboration on stage at One Young World in October.

So, as we celebrate IDPD today with a whole host of events across the world, let’s hope that this is just the start of really shifting the dial on the inclusion of disabled people worldwide.

For more information on Business Disability Forum’s Global Taskforce and the Global Business Disability Framework, visit: https://businessdisabilityforum.org.uk/membership/global-taskforce.

12 tips for great customer service – and why welcoming disabled customers means welcoming everyone

Regent Street

By Bela Gor, Business Disability Forum

Purple Tuesday is a reminder of the significance of the Purple Pound and that disabled customers deserve not just to be able to get in to a shop, store or website but really great customer service as well.

The spending power of disabled people in the UK is around £249 billion per year and likely to increase as we live longer. This means that quite apart from being the right thing to do as an ethical retailer, it makes good business sense to design premises and websites that are both accessible and usable and to train customer facing colleagues on how to provide excellent customer service to disabled people. If you can do this then you will be providing the best shopping experience for everyone, regardless of disability.

Receiving good customer service is important to everyone, but it can be particularly important to disabled customers and clients who may have very specific needs and be concerned about how these will be met by your organisation. When surveyed about access, 72 per cent of disabled people said that were more likely to visit somewhere new if they were welcomed by staff or the venue appeared to care about access.

What makes for great customer service?

  1. Know your customer
  2. Obvious really but disabled customers should be treated with the same courtesy and respect as anyone else.
  3. Be aware of your legal obligations – although if you are committed to providing the best possible customer service, you will more than meet the requirements of the law.
  4. Nevertheless, ensure that disabled customers can access your service in the same way or as close as possible to the same way as customers without a disability.
  5. If this is not possible, you must offer a reasonable alternative. This may mean doing things differently and providing the service in a different way. The level of service should not change, however. This is an opportunity to think flexibly and creatively about how to provide great service while meeting the needs of your disabled customers.
  6. Make sure signage is clear and direct.
  7. Grant access to assistance dogs. Assistance dogs provide vital support to a wide range of disabled people and people with long-term conditions.
  8. Ensure that customer service and sales assistants know the building. There is no point in making your premises as accessible as possible if customers aren’t told about lifts, accessible toilets, ramps, and hearing loops. Schedule regular checks to ensure these facilities are working and make sure you inform disabled customers and offer alternatives. You can’t help things breaking but you can and should make contingency plans for when they do. Remember to tell your customers about the alternative ways in which you can provide the service to them. It shouldn’t need saying, but telling disabled customers to come back another day when things are fixed is not an acceptable alternative!
  9. Be aware of emergency evacuation procedures and how they affect people with disabilities. Be ready to explain procedures to people if needed.
  10. Always be on the lookout for people who may need extra assistance and offer help regardless of whether or not you think the person has a disability. Most disabilities after all are not visible.
  11. Some people may need extra time paying for goods or completing a form. Always be patient and never rush the customer, even if other customers are waiting.
  12. Have local public transport information available including numbers of accessible taxis.

Disabled customers are more likely to return if they receive good customer service. Providing such service gives out a positive message to everyone about how much you value all your customers. Good customer service goes beyond days like Purple Tuesday. This is an opportunity for retailers to get it right and to keep getting it right every day of the year for all their customers.

Business Disability Forum film festival 2018: the winners!

By Ebunola Adenipekun

We were wowed by the level of entries at this year’s Business Disability Forum film festival, hosted at KPMG offices in Canary Wharf.

Entrants submitted their films to win a work placement with a film production company.

Sponsored by Barclays, the film Festival was the result of the 7 day film challenge to university students and graduates.

The challenge called on students from all over the UK to create a film that embodied the brief.

A picture of a director's chair

We released the official question via email on Tuesday 27 March with 7 days to create the film and submit by Tuesday 3 April 2018. The question was:

‘What does going places mean for you?’

In the end, we chose five pieces of work from students and graduates as well as topical films from Barclays and KPMG, with disability-related perspectives, seeking to challenge assumptions and attitudes and open eyes to the reality of living with a disability.

Winners at Business Disability Forum Film Festival 2018

The winner was Diversity against Adversity from Manchester Film School with their film ‘Kenny Rei and the Spicy Ladies’, made by Miguel Ramos and Bettina Toth.

This humorous and thought-provoking story was about a man with ADHD and his allies in the workplace.

Runner up was Wolf Pack from the University of Wolverhampton with their film ‘Barrier’, about a deaf man who against ‘barriers’ goes on a job interview. They were last year winners Samuel Ash and William Horsefield.

Third place was Edgar Scukins from the Manchester School of Art with his film ‘Mike’, about the protagonist who has cerebral palsy.

We also awarded highly commended prizes to Luke Trower for ‘Going Forward’:

as well as John Ford, Zoe Norgrove and Ritesh Vara for ‘Stick With It’:

The entries were judged by leaders from the world of TV, film and disability: Oliver Kent, Head of Continuing Drama Series, BBC, Ioanna Karavela, Producer, 90 Seconds, Noeleen Cowley, Partner, Banking Operations and Customers, KPMG, Helen Cooke, Founder and CEO, MyPlus and Tara Jelley, Barclays UK Head of Technology Transformation & Accessibility Sponsor.

Prizes awarded at the film festival

Prizes awarded at the film festival

Diversity against diversity, the team who created ‘Kenny Rei and the Spicy Ladies’ won a full day’s work placement/training session with video production company 90 Seconds, with personal insight into how to succeed in the media industry, as well as profile creation on their job platform. Other prizes included: work experience with film production company 1stAveMachine, An Amazon Echo (donated by Enterprise-Rent-A-Car), A Google chromecast (donated by Texthelp), A £300 Amazon voucher (donated by Lexxic) and An Xbox One S (donated by Microsoft).

Barclays also showed their film:

The film festival proved to be a great opportunity to network too as the prize winners had conversations with the various Members and Partners at Business Disability Forum, as well as the judges.

Camera prop at Business Disability Forum Film Festival 2018

Camera prop at Business Disability Forum Film Festival 2018

A big thank you to everyone who came along and we look forward to seeing you next year!

Click on this link to find out more details about our upcoming events