Business Disability Forum film festival 2018: the winners!

By Ebunola Adenipekun

We were wowed by the level of entries at this year’s Business Disability Forum film festival, hosted at KPMG offices in Canary Wharf.

Entrants submitted their films to win a work placement with a film production company.

Sponsored by Barclays, the film Festival was the result of the 7 day film challenge to university students and graduates.

The challenge called on students from all over the UK to create a film that embodied the brief.

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We released the official question via email on Tuesday 27 March with 7 days to create the film and submit by Tuesday 3 April 2018. The question was:

‘What does going places mean for you?’

In the end, we chose five pieces of work from students and graduates as well as topical films from Barclays and KPMG, with disability-related perspectives, seeking to challenge assumptions and attitudes and open eyes to the reality of living with a disability.

Winners at Business Disability Forum Film Festival 2018

The winner was Diversity against Adversity from Manchester Film School with their film ‘Kenny Rei and the Spicy Ladies’, made by Miguel Ramos and Bettina Toth.

This humorous and thought-provoking story was about a man with ADHD and his allies in the workplace.

Runner up was Wolf Pack from the University of Wolverhampton with their film ‘Barrier’, about a deaf man who against ‘barriers’ goes on a job interview. They were last year winners Samuel Ash and William Horsefield.

Third place was Edgar Scukins from the Manchester School of Art with his film ‘Mike’, about the protagonist who has cerebral palsy.

We also awarded highly commended prizes to Luke Trower for ‘Going Forward’:

as well as John Ford, Zoe Norgrove and Ritesh Vara for ‘Stick With It’:

The entries were judged by leaders from the world of TV, film and disability: Oliver Kent, Head of Continuing Drama Series, BBC, Ioanna Karavela, Producer, 90 Seconds, Noeleen Cowley, Partner, Banking Operations and Customers, KPMG, Helen Cooke, Founder and CEO, MyPlus and Tara Jelley, Barclays UK Head of Technology Transformation & Accessibility Sponsor.

Prizes awarded at the film festival

Prizes awarded at the film festival

Diversity against diversity, the team who created ‘Kenny Rei and the Spicy Ladies’ won a full day’s work placement/training session with video production company 90 Seconds, with personal insight into how to succeed in the media industry, as well as profile creation on their job platform. Other prizes included: work experience with film production company 1stAveMachine, An Amazon Echo (donated by Enterprise-Rent-A-Car), A Google chromecast (donated by Texthelp), A £300 Amazon voucher (donated by Lexxic) and An Xbox One S (donated by Microsoft).

Barclays also showed their film:

The film festival proved to be a great opportunity to network too as the prize winners had conversations with the various Members and Partners at Business Disability Forum, as well as the judges.

Camera prop at Business Disability Forum Film Festival 2018

Camera prop at Business Disability Forum Film Festival 2018

A big thank you to everyone who came along and we look forward to seeing you next year!

Click on this link to find out more details about our upcoming events

Our film festival is nearly here!

By Ebunola Adenipekun

We’re looking forward to hosting our Partners, Members, guests and filmmaking superstars at Business Disability Forum’s Film Festival 2018, supported by Barclays.

We set out a 7 day film challenge earlier this year, themed around “going places”, in terms of travel, career progression and accessibility. The selected finalists of the challenge will show their films at the Film Festival at KPMG on Wednesday 20 June, 2018.

This event will showcase how the next generation of disabled talent perceive and overcome challenges at work, on holiday, and in other areas of life. The winner will be announced on the day.

We took some time out to speak to the finalists to find out what inspired them enter the festival:

Kenny Rei and the Spicy Ladies in a meeting

Kenny Rei and the Spicy Ladies

‘Kenny Rei and the Spicy Ladies’
Group name: Diversity vs Adversity
University: Manchester Metropolitan University
Course: BA (Hons) Film and TV Production

Bettina Tóth

Please can you tell us a bit about yourself?
My name is Tina Toth and I am the writer and director of ‘Kenny Rei and Spicy Ladies’. I am a second year student at The Manchester Film School and I’d like to work in Film and TV dramas once I finish my studies. I have a really artistic approach to filmmaking; I also do oil paintings and graphic design as well. I am 27 years old and although I live in Manchester, I am originally from Hungary. I am a fan of cinema, arts, literature and video games. When my studies allow it, I like to travel and broaden my knowledge with the culture of foreign countries.

What made you decide to enter the film challenge?
I quite liked the idea of making a film in a relatively short time, and I wanted to try if we can manage to complete everything by the deadline. I was also hoping to get my work seen by the jury and make an impression. Another reason was that we were allowed to experiment with the topic and the way we’d like to express our thoughts about disability.

What was your inspiration behind the film?
Our film depicts life with ADHD and I personally know and have worked with young people who were diagnosed with hyperactivity. I wanted to show that even though they have difficulties with certain tasks, they are able to perform and even outperform their colleagues. I find people with ADHD incredibly creative, humorous, and inspiring. We wanted to film something that shows what’s going on inside their heads, something that is uplifting but thought-provoking, too, at the same time.

When it comes to going places, what has been your biggest barrier and do you feel you have overcome it?
The aim of our film was to show that disability shouldn’t be barrier having success in your workplace or moving up on the career ladder. I think it all depends on the attitude of employers and other employees to make a more comfortable and welcoming workplace for people with either mental or physical disability. We are studying to be filmmakers, and we were taught to be able to bring together all kinds of personalities and talents, and then make something great together. Every workplace should have the same mentality; appreciate the diversity of their employees, use it to their advantage, and then make something great in the end of the day.
Miguel Ramos

Please can you tell us a bit about yourself?
Spanish born and raised, I moved to the UK in 2013. I worked full-time in a restaurant for more than 2 years, until I decided to stop and go back to education – to pursue my dream job! In 2015, I joined the Manchester Film School and now I’m about to graduate from university.

What made you decide to enter the film challenge?
I am always looking for new exciting opportunities to develop my working skills. When I read the basis of the contest and saw that there was a Film Festival in London at the end of the road and so many Industry Professionals, I knew immediately I had to give it a go. Plus, the social theme was another big incentive. My mother has Polio and I’ve always been very sensitized with the difficulties she has to face in her daily routines.

What was your inspiration behind the film?
At the beginning, I wanted to talk about Autism. However, after doing some research we realised it was quite a sensitive matter which would require more pre-production in order to do things right. Tina, our talented Director, came up with the idea of following the daily life at work of a fictional character who has ADHD – giving it a fresh positive look, yet adding the uplifting message promoting diversity in our society.

When it comes to going places, what has been your biggest barrier and do you feel you have overcome it?
Since English is not my mother language, the biggest challenge I had to face happened in 2013 when I moved to the UK – getting used to a new culture and new ways to express my emotions was really hard at some point. However, with time, emotional intelligence and my determination to move forward, I achieved a good balance in my life – and I’ve even finished a university course thanks to the skills I acquired since I moved to England.

 

Mike in a mobility scooter

Mike

‘Mike’
Group name: Edgar Scukins
University: Manchester Metropolitan University
Course: Filmmaking

Edgar Scukins

Please can you tell us a bit about yourself?
My name is Edgar Scukins. I am from Latvia, but I live, study and work in Manchester.

What made you decide to enter the film challenge?
Yes, one of the main reasons was to share Mike’s story. I am helping him out with mobility scooter repairs. I have known him for over a year. And since the first day I met him, I thought that it would be useful to show people how many things one can achieve, even when diagnosed with cerebral palsy.

What was your inspiration behind the film?
Mike inspires me every day. He is always smiling and I have never seen him sad.  When I am struggling with something and begin to complain, I feel slightly ashamed, because I remember Mike immediately.

When it comes to going places, what has been your biggest barrier and do you feel you have overcome it?
I think that the biggest challenge for Mike when he is going places is when something goes wrong with his mobility scooter and he needs to ask for help from people that are passing by. It has happened with him many times. I think that it is still a problem, but since technology is advancing fast, mobility scooters will be made more reliable.

 

Barrier in human form covered in black

Barrier

‘Barrier’
Group name: Wolf Pack
University: University of Wolverhampton
Course: Film & TV Production/Video and Film Production

William Horsefield

Please can you tell us a bit about yourself?
I first began filmmaking at 12 years old making short films on my mobile phone. I found my passion in filmmaking and studied online about making Visual effects. I spent 6 years mastering VFX and gained lot of experience as I had made over 170 short films before I enrolled into Creative Media Production Extended Diploma Level 3 in York College. I submitted my short films to films festivals and won many awards. In 2014, I submitted a pitch idea to the film competition, Dream To Screen and my idea, ‘Welcome to the Deaf World’ was selecting by the actress Helen Mirren as well as film and TV industry experts. I am veteran of 48/72 hours film challenge as I won most of these competitions that I entered before I enrolled into the Video and Film Production from the University of Wolverhampton.

What made you decide to enter the film challenge?
I love entering the many film competitions as I can but this competition is a bit different and It gave me a chance to make a short film about deaf or other disability awareness in workplace or business. I attended this competition on last year, I noticed that some people in the audience were business owners so I wanted to use my short film to show them that it was not that difficult to work with deaf people.

What was your inspiration behind the film?
My inspiration was coming from some images from google show the art of depression monsters who follow humans and some of deaf people’s experience in working inspired me as well.

When it comes to going places, what has been your biggest barrier and do you feel you have overcome it?
I think meeting with new people who have no deaf awareness is my biggest challenge because when my BSL interpreter is ill, arrives late or doesn’t show this can cause more awkwardness between me and new people. This make it difficult to work together or communicate so, I always pick writing as communication method to talk them but it is very slow and sometimes some people’s handwriting is hard for me to read.

Samuel Ash 

Please can you tell us a bit about yourself?
I am currently studying Film & TV Production at the University of Wolverhampton to become a director or a producer. I have a passion for filmmaking and photography, when I grew up enjoying watching films and taking photos, it merged into filmmaking. Adding to my geekiness, I also really enjoy sci-fiction films!

What made you decide to enter the film challenge?
This festival gives an opportunity for us, students and with disabilities to be involved and encouraged us to create a film about our experience and how our film can be assisted to improve access and awareness of Deaf people. It is fun to be part of the relatable challenge with fellow filmmakers!

What was your inspiration behind the film?
The festival gave us the opportunity to create a film that relate our own experience and how we can show the solution to break the barriers deaf people face in their everyday lives. The film is about the barrier, and how it affects Deaf people to get employment. We wanted to create a positive attitude by adding humour.

When it comes to going places, what has been your biggest barrier and do you feel you have overcome it?
The barrier is always communication. It frustrates me when I am not able to communicate to collaborate with hearing peers smoothly which shutter my career process and opportunity to contribute.

I have to overcome this by pushing myself to approach a hearing person and communicate them through gesturing. If it failed, it is OK and I have to figure out another way to communicate them which can be writing down or any communication tool that it may work with this person. Confidence is vital.

I think of the quote: “Communication is the key to personal and career success” Paul J. Meyer.


We’d like to thank all the entrants for taking part and a special thanks to our finalists and our sponsors Barclays.

We look forward to sharing the films!

If you’d like to attend, you can find the details for the festival here.

Business Disability Forum’s big day out – film festival winners

By Ebunola Adenipekun

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After months of planning, the day of our Technology Taskforce film festival finally arrived and it was truly an amazing event! (Even if we do say so ourselves!)

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Generously hosted by KPMG at their Canary Wharf offices and sponsored by Enterprise Rent-A-Car, the event saw the outcome of the previously set 72 hour film challenge to university students who were asked: “Business, technology, disability: how does technology showcase disabled talent?”. The challenge called on students from across the country to create a film that embodied the brief. Prizes were donated by Barclays, Microlink, Microsoft, Santander – and KPMG who gave a top of the range laptop!

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As well as showcasing great film, we also wanted the event to provoke thoughts about the next generation of disabled people and as they prepare to enter the world of work with a fresh set of ideas, perspectives and expectations, are we as employers ready to harness this new pool of talent, or will existing barriers mean that we miss the opportunity?

Our winners!

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In third place was ‘The Wheelchair Man’, by Trine Hagan, Gavin Roberts and Joey Thompson from the University of Creative Arts. It told the story of student Joey who has  adjusted to life with a disability while at university both by getting used to assistive technology and with the support of others through online spaces such as YouTube. They won 2 Amazon Echo dots and an Amazon Firestick TV.

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The runner up was ‘Why I Make My Life So Hard’ by Oliver Lam-Watson of Kingston University, which came from a question the filmmaker asked himself about carrying heavy and often clunky filming gear around in his determination to be an influential filmmaker. He won Wembley tickets, Amazon Echo dot, as well as a Motorola Moto Smart watch.

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And *drumroll please*…

….first place was given to Wolf pack a talented team of two Wolverhampton University students, William Horsefield and Samuel Ash whose film ‘Big Day’ examined how assistive technology could help someone move into the world of work, through interviews and beyond. The film also explored the creation of an app in which sign language could be converted to text on a phone. An exciting prospect!

Wolf pack, won 1st place receiving an  Amazon Echo, Lenovo X260 Laptop, XBOX One S 1TB and Minecraft games and an Apple TV.

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Jeff A. King, Assistant Vice President, European IT, Enterprise Rent-A-Car said: “We’ve teamed up with the Business Disability Forum’s Technology Taskforce for a unique event. It’s a Film Festival that provides a look at the world through the eyes of young disabled students preparing to go for their first jobs. It goes without saying that workplaces need to understand each new generation of graduates. After all they are the people who will ultimately shape the organisation and ensure it meets the future with fresh ideas and remains relevant. More immediately, this is about getting the best out of every employee in the organisation and utilising the most diverse possible pool of talent.”

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As well as the three talented winners, there were also short films from our hosts KPMG who screened ‘No More Awkwardness’ which highlighted how within their organisation the conversation of disability is normalised.

Our sponsors Enterprise Rent-A-Car screened their film ‘The Blind Hike’ which was a tale of a father and son who use their rented cars to explore the world.


We also screened our own film ‘Inside Nutmeg House’ – taking a look at why we do what we do through a day in the life of a Disability Consultant and a Relationship Manager.

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This film festival had a great turn out from our membership, so a big thank you to all who came along to support and we very much look forward to seeing you next year!

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Why every employer should see the films at the Technology Taskforce Film Festival

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By Jeff A. King, Assistant Vice President, European IT, Enterprise Rent-A-Car

We’ve teamed up with the Business Disability Forum’s Technology Taskforce for a unique event. It’s a Film Festival that provides a look at the world through the eyes of young disabled students preparing to go for their first jobs.

It goes without saying that workplaces need to understand each new generation of graduates. After all they are the people who will ultimately shape the organisation and ensure it meets the future with fresh ideas and remains relevant. More immediately, this is about getting the best out of every employee in the organisation and utilising the most diverse possible pool of talent.

Therefore it is a given that workplaces need to understand disabled employees and candidates, for the same reason. It’s the right thing to do and means your business is fair and open, but, more importantly, it also means that every employee has the chance to succeed and achieve their full potential in an environment where they are valued and respected.

Judging films for this year’s Film Festival has been particularly interesting because this new generation of disabled talent has grown up or come of age with hard-fought legislation such as the DDA and Equality Act already in place.

This means they will bring a formidable range of new ideas and approaches to the workplace, but also that they will expect and want new things from their employer. This shouldn’t be a source of concern for recruiters – it should be treated as a real opportunity to develop the way we work and problem-solve.

So it’s just down to us as organisations to rise to the challenge.

Some of the most inspiring aspects of the Film Festival entries were the ways they showed how understanding and adjustments, whether this was by entire organisations or just by individuals working together, can break down any barrier.

We specifically wanted to see the entrants weave in the theme of technology and another great thing to see was how technology has enabled not only disabled people, but entire workforces to operate in a more accessible way.

Seeing the work of these talented young filmmakers, I am reminded of how successful this approach was in one of our interns, who shared her story on our website.

Mollie recently started with us as a Management Trainee Intern at our Midlands group and her experience shows how simple adjustments to the work environment can enable a talented candidate to shine. She immediately felt able to share the fact that she had dyslexia when she came to work for Enterprise Rent-A-Car, and was also secure in the knowledge that she would receive any necessary adjustments in a timely manner.

This meant that a talented new trainee was able to take on every aspect of her new job to the best of her ability, and that there were no barriers when it came to hiring new talent.

758500bf-8d25-49ab-ae05-1ef6f601618bSuccesses like this are among the many reasons why I would like to encourage as many businesses as possible to see these films. Hearing what can help break down barriers for disabled people – be that technology, collaboration or adjustments – in their own words, is something all businesses should do.

We’ll be screening our own film at the Film Festival, ‘Blind Hike’, which I feel sums up what we are hoping to achieve in terms of breaking down barriers: it’s about no experience or achievement being off limits and realising the potential that everyone has.

Is there really a business case for website accessibility?

By Rick Williams

home-worker-image-obscured-person-using-a-laptop-with-mug-of-coffee

Following the publication of the Click-Away Pound Report http://www.clickawaypound.com I’ve been reflecting on why website accessibility and usability for disabled people is still an issue after all these years. It is a puzzle to me that 71% of disabled users click-away from sites with access barriers and consequently displace £11.75 B to accessible sites. Why do businesses let that happen? It definitely isn’t good business on any level.

This situation exists despite:

  • The Equality Act and its predecessor – the Disability Discrimination Act
  • International standards
  • Government guidelines
  • A British Standard
  • Expert guidance and discussions
  • Campaigns

The traditional business case

It seems to me there are three key aspects to the broader business case:

  • Legal
  • PR
  • Commercial

These three issues are, of course, inter-related but are worth considering individually.

In reality the legal risks of having an inaccessible website are low in the UK. To make a case a customer would need to demonstrate a breach of the Equality Act which affected them personally and this would need to be done in a County or High court which would be expensive and time consuming. No cases in this field have been pursued to their conclusion; the Royal National Institute of Blind People (RNIB) has initiated several cases against businesses with inaccessible sites but the cases were settled out of court, with the organisations involved agreeing to address the issues. The lack of cases coming to court probably explains why the law has had little impact in this area since its introduction (in the form of the Disability Discrimination Act) in 1995, although challenges are always a possibility. Interestingly, in the USA the Americans with Disabilities Act and Section 508 of the Rehabilitation Act of 1973 allows for class actions and the imposition of much higher compensation payments. Even so, the US approach has not delivered a fully accessible web presence.

There are potential PR risks if website accessibility is ignored and this has implications, albeit limited, for loss of reputation. Any business strategy based on customer-focus and inclusivity is quickly undermined by the lack of an inclusive website. Such stories are unlikely to generate significant coverage in mainstream media and result in PR damage unless a legal challenge is mounted, but they do attract attention on social media and generate ’mood music’‘ of negativity about the business’s understanding of the issues which can be damaging to the brand.

Even commercial judgements such as lost or displaced revenue has not driven business to ensure accessible websites; if it had there wouldn’t be this issue. This surely can only mean businesses don’t understand its size and implications.

Clearly this business case has failed to gain traction. What is the reality that business is failing to grasp?

The business issues

Considering the trends identified in the Survey and applying them to the national data is illuminating.

  • The most recent ONS estimate of the UK population is 65.11 million in mid-2015 of whom 87.9% (46.47 million) have internet access.
  • CAPGemini projected overall UK online spending to be £126 billion by the beginning of 2016 equating to an average spend per head of the UK population with internet access of £2710.
  • In 2016, the Office of National Statistics (ONS) estimated there were 8.6 million internet users with a disability in the UK
  • This Survey found that 71% of internet users with a disability have access needs; this translates to 6.1 million people
  • Taking an average spend per head of £2710, the online spending power of 6.1 million disabled people with access needs in 2016 is £16.55 billion.
  • The Survey found that 71% of the total 6.1 million disabled internet users with access needs (4.3 million people) simply click-away when confronted with a problematic website.
  • These figures equate to a click-away figure of £11.75 billion lost in 2016 from those sites which are not accessible.

These calculations are extrapolated from the Survey’s findings so care must be taken when considering them. Nevertheless, these figures are so large that even allowing for a significant margin of interpretation they are too large to be ignored.

This assessment is supported by findings from our wider work in this field which indicates that over 70% of websites present significant accessibility and usability barriers to disabled users. This means that over two-thirds of businesses are significantly undermining their own potential online customer base. This spend is not lost but simply moves elsewhere as disabled users with access needs turn to a website which is more user friendly. Two-thirds of online retailers are passing customers and sales to their competitors.

Conclusion

To answer the question ‘Is there really a business case’ I believe the answer is an unequivocal ‘yes’, both nationally and at the level of the individual business.  However, business needs to get a better understanding of the bottom line implications and adopt a ‘business as usual’ approach to website accessibility rather than treating it as a ‘nice to do’ or ‘bolt-on’.

A brief look at the numbers in the Click-Away Pound report should be enough to persuade organisations that they are potentially ignoring and excluding a large number of potential customers. Also businesses need to bear in mind that if a disabled shopper clicks away from their site to one of their competitors, they show little inclination to return.

Take a look at the Click-Away Pound report and get an insight into the business issues and how inaccessible websites impact on your business.

http://www.clickawaypound.com

Making sure that ‘digital-first’ is also ‘accessible-first’

By Lucy Ruck

Delegates at the Accessibility in the Digital Space event

The Accessibility in the Digital Space event on 28 September

There’s no question that the main way that employees and customers alike will deal with most organisations today will be digitally.

But the question remains: what does this mean for accessibility? So this is what we asked at our Accessibility in the Digital Space event which I was lucky enough to lead on Wednesday 28 September.

These events are enormously rewarding in terms of the success stories and good practice we hear about from BDF’s Members and Partners and particularly the sheer passion many of them have for making their websites and IT systems fully accessible.

Indeed what emerged very quickly at Wednesday’s event was the importance of digital accessibility for organisations. Nigel Fletcher of Tesco, who kindly hosted the event, estimated that around 20 per cent of Tesco’s 500,000 employees have a disability.

The event gave us the first glimpse of the Click-Away Pound research which BDF have produced with Freeney Williams and which will show the costs to businesses of users leaving inaccessible websites.

What we know already is stark: that over 70 per cent of disabled people face significant barriers to accessing websites and apps and often give up.

Of course, there are many challenges involved with digital accessibility, not just in terms of working around existing systems but also entrenched ways of thinking. Rick Williams highlighted the need for a change of culture at organisations so that accessibility is approached as a matter of course, rather than being included as an afterthought as often happens at present.

Then there is the sheer scale of the work involved, with Alistair Duggin of the Government Digital Service noting that making the gov.uk site accessible entailed work on some 300,000 pages of web content.

But one of the key points from the discussion was that organisations are rising to the challenge in a big way.

Marianne Matthews and Clare Davidson from Sky highlighted a major shift in the organisation towards embedding accessibility in everything they do. They have built up a massive digital product development team of 650 people to help them do this, tested every digital product with live users and linked accessibility directly in to Sky’s three design principles of ‘brilliantly simple’, ‘beautiful’ and ‘intelligent’.

Meanwhile Will Houston of Enterprise-Rent-A-Car, noted that accessibility for employees is being transformed by allowing employees to personalise the way they work on IT systems. Will also spoke extensively about the tools that the Technology Taskforce has developed, that are really helping him to embed accessibility with their organisation. Signing up to the Accessible Technology Charter and using the Accessibility Maturity Model (AMM), have really helped them to assess where they are and the areas where they need to improve.

So the key theme here is changing the way we think – as we move more and more towards being ‘digital-first’, we should also become ‘accessible-first’.

And it’s great to be part of the discussions that drive that move.

For more information about BDF’s Technology Taskforce please visit www. technologytaskforce.org/

Our HPE Living Progress Challenge journey

By Dean Haynes


Back in January 2016 we were approached with an opportunity that was challenging but too good a chance to miss.

The Hewlett Packard Enterprise, Living Progress Challenge invited the global community to bring forward great ideas that address social issues through digitally-enabled solutions.

The challenge was to answer the question: What software applications and digital services would you create to improve people’s lives?

Lucy Ruck, Technology Taskforce Manager at BDF, presents the Dynamic Accessibility Maturity Model to an audience in Brooklyn, New York.

Lucy Ruck, Technology Taskforce Manager at BDF, presents the Dynamic Accessibility Maturity Model to an audience in Brooklyn, New York.

At Business Disability Forum our remit is to support business to get things right for disabled people. Our Technology Taskforce was established to help businesses make their technologies more accessible for disabled customers, employees and stakeholders. Using their collective knowledge and skills, our Taskforce members developed our Accessibility Maturity Model (AMM), a management tool to help organisations assess and improve their commitment to accessibility.

While the AMM’s static framework was well used by our members and was signposted and leveraged by organisations including Gartner and Forester, the HPE Living Challenge provided us with a potential opportunity to create a dynamic, responsive version of the tool with international appeal. Our commitment was to offer the tool free of charge to any organisation that wanted to improve accessibility for the estimated 1 billion people globally with an impairment or disability.

At the beginning of May we were delighted to hear that we had been selected as one of 20 semi-finalists out of 130 proposals to be awarded design and development support from HPE and crowd sourcing platform Topcoder to build a Minimum Viable Product software prototype of our dynamic AMM.

Over the following three months, we worked closely with the HPE and Topcoder teams in the USA who were also providing free project management, UX/technical architect services alongside their design and prototyping services. Our collective challenge was not only to develop a responsive prototype that met the competition brief, but to also ensure that it met AA level accessibility for disabled users based on WCAG2.0. We were delighted to find out that we had made it through to the final 10 and that we would be pitching to senior leaders within HPE.

Towards the end of July the competition moved into its final phase. As the prototype was finalised, we started to work with an external coach to prepare our pitch for the live ‘Demo Day’ in New York on 3 August.

And so on 3 August, our Technology Taskforce Manager Lucy Ruck and Market Insight & Research Manager, Ashley Teaupa joined the other nine Living Progress Challenge finalists at the New Lab venue in New York to pitch our prototype for a digital solution to accelerate social good.

The audience included a team of judges, innovators, social entrepreneurs and business leaders as well as viewers from across the globe watching the live stream. You can watch a replay of the event here.

We were absolutely inspired to be among the finalists and although we didn’t make it through to the final build stage, we have developed a proof of concept website and made some great connections along the way. It was important for us to demonstrate the benefits of making digital products and services accessible, and this was an excellent arena to do this in.

Our Technology Taskforce Manager, Lucy Ruck said: “Working with Topcoder and HPE has been a great experience for us and we need to make that final push to get the site developed fully and identify further sponsorship. By having a fully dynamic AMM, we can really utilise this amazing tool that the Technology Taskforce has developed and support IT professionals in becoming disability-smart.”

To find out more about the Technology Taskforce and the AMM you can contact Lucy at lucyr@businessdisabilityforum.org.uk.