Understanding how accessibility affects us all

Fara Muneer, The Centre for Accessible Environments

The Centre for Accessible Environments (CAE) is passionate about delivering inclusive environments and a critical part of CAE’s mission is to raise awareness through training, offering consultation to organisations to create the right environment which plays many roles. Firstly, that the right environment is inclusive and comfortable for staff and secondly, will attract and retain customers.

This goes hand in hand with staff training to embed the values of being an inclusive organisation.

The payoff for CAE is seeing the impact first hand of delegates having a wider influence on diversity and accessibility with their newly acquired knowledge and skills.

‘Understanding how accessibility affects us all’ was how one of the delegates summed up her training, which was critical to her role within a leading gallery where she was responsible for visitor experience.  Jo who is a Chartered Ergonomist, recently had this to say about a course she attended: “A brilliant and informative course; including teaching and practical elements so that we could apply what we’d learnt…. the trainers, are extremely knowledgeable and provided lots of real life examples. I am already utilising the knowledge I gained.”

CAE Centre for Accessible Environments logo

Three scenes of training provided by CAE: Left - people looking at a diagram, top right, a man talking, bottom right, a man wearing glasses

Various scenes of training with CAE

CAE deliver both bespoke courses for organisations and in addition offer open courses, last year CAE trained over 400 delegates –  a win for CAE, as these delegates now have a higher level of access knowledge and understanding of the practicalities of access improvements in light of the Equality Act 2010.

One of CAE’s clients is the Government’s housing accelerator who work across regional offices throughout England. As their teams had a variety of roles including staff from office roles to more specialist housing teams CAE delivered a mix of training from half, one and two-day training courses for them on disability awareness to more specialist training.

As their training partners, CAE’s biggest outcome was not only supporting their strategic plan to put equality and diversity at the heart of their work but also the knowledge that CAE’s training will impact the housing needs of more diverse communities.

Although CAE gets a variety of requests for training, courses cover:

To see upcoming dates and to book for any of CAE’s upcoming courses please click here.

Leadership driving change

Diane Lightfoot, CEO of Business Disability Forum

On Thursday 25 April, we were delighted to host our annual conference 2019: Disability leading the way.

When we chose this theme, we wanted to reflect the importance of leadership in driving change. But you don’t have to be senior to be a leader and so we also wanted to reflect the importance of leadership not just at senior level but through all levels of the organisation.

Caroline Casey talking to people

Caroline Casey and guests

We support businesses to become “Disability-Smart” via our own Disability Standard which is a whole-organisation accreditation and which reflects our ethos that getting it right for disabled people is not just the domain of HR or D&I but needs a cross business commitment to getting it right. So it’s no surprise that a key area of the Standard – “Know how” is all about the confidence of line managers – in being confident to have a conversation with a disabled employee and to know how to respond to requests for support – including adjustments – and indeed this was a recurring theme in our Great big workplace adjustments survey. It’s also about the confidence of customer facing staff to meet the needs of everyone.

Too often, disability is parked in the “too difficult” or “too sensitive” box – and in too many cases, the fear of getting it wrong means that people don’t do anything as they are so worried about causing offence. This might mean being afraid to ask a disabled colleague what adjustment they might need for a meeting or pretending not to see a disabled customer – something which people with a visual impairment tell us happens all too often.

Welcoming disabled customers guide and a Legoland coaster

Welcoming disabled customers guide

So in March with support from our member Merlin, we launched our new Welcoming disabled customers guide which is full of really practical hints and tips for frontline staff on how to communicate with and provide excellent support to every customer. The spending power of disabled people in the UK is around £249 billion per year and rising. This means that quite apart from being the right thing to do as an ethical retailer, it makes good business sense to provide services, premises and websites that are both accessible and usable for the widest possible group of customers. Businesses who instil the confidence in their people to be disability smart and ask how to best serve all their customers stand to reap considerable business benefits. Yet disabled customers more often than any other experience poor customer service. The Extra Costs Commission 2014 found that three quarters (75%) of disabled people and their families had left a shop or business because of poor disability awareness or understanding. This is entirely unnecessary as often all that is needed is to ask “how can I help?”.

BDF

Attendees at Business Disability Forum Annual Conference 2019, 25 April 2019, hosted by the British Library

And at the conference I was delighted to launch our Meetings matter guide as a really practical tool to make meetings a positive, productive and – dare I say – pleasurable experience for all involved. Millions of meetings take place every day – from work team meetings and organisational away days to stakeholder or client consultations and meetings that can decide the future and the lives of the people affected. For too many disabled people, however, meetings are frustrating experiences in which they can never fully participate because often simple adjustments have not been made by the meeting organiser or chairperson. Adjustments aren’t a “nice to have”; they are absolutely essential for disabled people who might otherwise leave a meeting with incomplete or inaccurate information or simply not be able to attend at all.

Business Disability Forum Meetings matter guide - A guide to hosting inclusive meetings.

Meetings matter guide

As we often say, if you get things right for disabled people, you get them right for everyone. Accessible meetings mean more productive meetings for everyone.

On the stage is the Change in our time? Leaders of today panel with Asif Sadiq ME, Mike Clarke, Caroline Casey, Victoria Cleland, Mike Clarke and Brian Heyworth and a BSL interpreter.

Change in our time? Leaders of today panel with Asif Sadiq ME, Mike Clarke, Caroline Casey, Victoria Cleland, Mike Clarke and Brian Heyworth.

You can also lead by making a difference wherever you work in an organisation and whatever your position in society. One way to show leadership is to speak out and say what other people are often to afraid or embarrassed to talk about and thereby break down barriers and challenge taboos. Our session “breaking down barriers” aimed to shine a light on less understood conditions – and those which are perhaps deemed less socially acceptable to talk about – but which have a real impact on people’s working lives. If you would like more indepth information on specific conditions, take a look at our updated and expanded briefings series – developed in partnership with expert organisations and providing practical guidance on disability as it affects business.

Because this is what we do at Business Disability Forum. We create a safe space to talk to business and for businesses to talk to each other about disability and we enable pragmatic, scalable business solutions.

Disability leading the way: our CEO’s round-up

Diane Lightfoot, CEO of Business Disability Forum

 In the latter half of last month, I was delighted to open our annual conference 2019: ‘Disability leading the way’.

It was wonderful to see so many friends old and new – including those who travelled from as far afield as Paris, Amsterdam and Singapore to join us!

This year we were at a new venue – the British Library Knowledge Centre – thanks to the generous sponsorship of HSBC, a long-standing Partner and friend of Business Disability Forum.

Business Disability Forum is a not for profit membership organisation that helps businesses recruit and retain disabled employees and serve disabled customers. We exist to help organisations – of all shapes, sizes and sectors – to become disability-smart in how they recruit and retain disabled employees and serve disabled customers. Ultimately our purpose is all about transforming the life chances of disabled people as employees and consumers and enabling them to access the same opportunities that their non-disabled peers take for granted.

Diane Lightfoot, CEO of Business Disability Forum at the lectern of the annual conference Disability leading the way

Diane Lightfoot, CEO of Business Disability Forum

We have more than 28 years’ experience of working with public and private sector organisations since way back in 1991 when we were set up to be instrumental in the creation of the Disability Discrimination Act to now, when our 300 members collectively employ around 15% of the UK workforce and 8 million people worldwide.

And, nearly three decades later, the “thought leadership” side of our work remains incredibly important.

Our policy activity is informed by the views and experiences of our members and in the past year alone has included an invited submission to NICE on Workplace Adjustments Passports, a response to the Joint Human Rights Committee on human and disability rights in international agreements (which is somewhat topical!), feedback to the Equality and Human Rights Commission’s draft strategy 2019-2022 and responses on Enforcement of the Equality Act. We also made a major contribution to the Lord Holmes Review of public appointments which we are continuing to support.

At our 2018 conference, I said that disability is too often the poor relation in diversity – parked in the “too difficult” or “too sensitive” box. And yet, it is the one strand of diversity that has the potential to affect each and every one of us. I said that it should be the one aspect of diversity that everyone is talking about.

So, in the past year I’ve been delighted to have seen disability finally making the headlines and rocketing up the agenda as a consumer issue, thanks in no small part to the #Valuable campaign which we are proud to support as an expert partner.

It is often said (because it is true!) that if you get it right for disabled people you are more likely to get it right for everyone – because you are thinking about individual human beings and their needs rather than designing from a policy or structure (be it a building or website) first approach. And why on earth would any business want to exclude a potential employee or customer?

And that is why we chose as our theme for this year’s conference: Disability: leading the way.

Molly Watt, Marianne Waite and Oliver Lam-Watson, panellists, they are smiling

Molly Watt, Marianne Waite and Oliver Lam-Watson, panellists of the ‘the next generation, changemakers and innovators’

When we came up with this theme, we also wanted to reflect the importance of senior leadership in driving change. Time and time again we see that this is critical in building an inclusive culture, modelling “what matters round here”. and that’s why it’s the first point of our Disability Standard. That’s why too, the #Valuable campaign is focusing on getting disability on the agenda at board level and why the #Valuable 500 was launched at the World Economic Forum in January this year.

We also know that one of the corner stones of getting it right for disabled people – particularly in the workplace – is making adjustments – and here too senior leaders have a very important role to play.

Getting adjustments right doesn’t have to be difficult. It is often very simple. Yet too often, the adjustments that would make all the difference prove strangely difficult to put in place and adjustments are consistently one of the top topics to our advice service. So, to find out a bit more and to dig into this important topic, in March this year we launched The Great Big Workplace Adjustments survey in partnership with Microlink to find out what the picture looks like for disabled employees in 2019.

We were overwhelmed by the response with over 1200 people taking part, which really does show how incredibly important this topic is. Not surprisingly, the survey findings reveal that, when in place, adjustments can have a significant and positive impact on the workplace experiences of disabled people or people with long term conditions.

However, at the same time, far too many respondents are still worried about asking for adjustments to be put in place, despite feeling that they would benefit from such arrangements. Employees are worried, not just about how their manager would react to them having adjustments, but how other colleagues would as well. It is concerning that this includes many people who have asked for adjustments previously and this highlights the continued need to change attitudes towards disability, particularly at senior management and board level.

There is a perception, widely held by respondents with managerial responsibilities, that adjustments and support for staff with disabilities are not a priority at board or senior leadership level.

So how can senior leaders help?

Last year I spoke about disability at what on the face of it were two very different settings – Wharfability and the construction sector. Yet for both the huge issue in talking about disability was fear of stigma or low expectations or being judged for admitting a “weakness”. So, if you have a senior figure who champions the disability agenda and/or shares that they have disability, it is hugely powerful in communicating that it’s OK to talk about it.

This is also really important in the context of adjustments; we know that the more senior someone is, the less likely they are to “declare” (I use the term deliberately) a disability. And, at a senior level, someone may not need to ask for adjustments but with the autonomy that comes with their position, be able to just quietly get on with working in way that suits them, whether that is flexible working patterns, working at home, ordering some specific kit, have a specific dedicated space or office. It may not even cross a senior person’s mind that what they are doing is essentially, putting in place – self-serving – their own adjustments.

A panoramic view of Business Disability Forum Annual Conference 2019 hosted by the British Library

Business Disability Forum Annual Conference 2019 – audience

So why bother saying? Well, because at a more junior level someone would need to ask – and talk about their disability – and our survey shows that too many people are still worried about doing that. We know that – like it or not! – the actions and behaviour of senior people have a disproportionate impact on those around them. So, it’s really important that senior leaders model that behaviour and make it feel safe for everyone to ask for the adjustments that they need.

If we want to increase the number of disabled people and people with long term conditions entering into and remaining in employment, then getting it right on workplace adjustments is vital. The findings published last week are just a starting point. Over the coming months we will be looking at how we can use the findings to influence the advice we give to businesses and Government, and to demonstrate the need for additional research to be carried out on this very important topic. We would like to thank everyone who has given their time to contribute to this important piece of research so far.

You can download our key findings at www.businessdisabilityforum.org.uk/adjustments and please tweet about it using the hashtag #AdjustOurWorkPlaces

At our conference, we started a conversation about about leadership and disability, but it doesn’t end here. We want to keep the conversation – and action – going. To misquote the late, great, David Bowie: “We can be leaders. Not just for one day.”

 

Diane Lightfoot, CEO

Conference round up: Who really leads the way?

Angela Matthews, Head of Policy and Advice

Martyn Sibley, one of the panellists at the conference looks on

Martyn Sibley, one of the panellists at the conference

We have been thrilled to get such great feedback on last week’s conference titled ‘Disability leading the way’. Throughout the day, we heard from: business leaders on what they have implemented to ensure disability stays on the agenda at every level of the business; senior diversity leads on the role in mobilising and advancing change in workforces; and disabled people on the change they wanted to see and be for the future of disabled people’s rights.

Some fascinating directions were debated. Below, I give my thoughts on three key topics that came up from the perspective of my role as Head of Policy: legislation, campaigning and leadership.

Do we need more legislation?

I recently asked this question at a roundtable where the delegates were business leaders and heads of disability and employment third sector organisations. One of the business leaders shook his head enthusiastically and said, “No way”. At our conference, I was taken with Hector Minto’s (Senior Technology Evangelist, Microsoft) words during the penultimate panel of the day (“Leading the way: our Disability-Smart Award winners”). He spoke about using the law to help businesses understand what they need to do. As an example, the law on accessible websites is clear and gives a description of what an accessible website needs to be. Practice can then be built upon this, for example, Microsoft’s in-built accessibility checker on Office 365.

(From left to right): Change in our time? Leaders of today panel: Asif Sadiq, Mike Clarke, Caroline Casey, Victoria Cleland and Brian Heyworth. Caroline Casey is talking.

(From left to right): Change in our time? Leaders of today panel: Asif Sadiq, Mike Clarke, Caroline Casey, Victoria Cleland and Brian Heyworth.

In addition, in November 2018, we responded to the Government Digital Service’s consultation on the UK’s implementation of European Union’s regulations on the accessibility of public sector websites. While collecting evidence for this, we heard from more than one hundred disabled people who said digital barriers remain huge and, as a result, they wanted more legislation and monitoring of inclusive websites.

Ultimately, as much as we hear about ‘legislation fatigue’, the law has changed things for disabled people and has provided methods for recourse for when these rights are denied (figures this week show a rise in employment tribunal disability discrimination claims).

But who made such law happen? Who were the leaders?

Making way for change ‘on the ground’

A common theme throughout the day was that “anyone can be leaders”. While this can be true, those leading change are often different from those implementing change. As an example, disability rights legislation (or any rights-based legislation) did not come from the State all of a sudden upon deciding that disabled people should have more rights. There were years and years of campaigning ‘on the ground’ to make disabled people’s experiences visible.

In America during 1977, after almost a month of street protests, hundreds of disabled people took over state buildings to put pressure on the Department of Health, Education and Welfare to move forward legislation that would secure rights and access for disabled people further. After years of campaigning, the Americans with Disabilities Act became law. Similarly in the UK, the Disability Discrimination Act did not happen overnight. It took years and years of disabled people speaking their stories outside Government buildings, blocking the streets, chaining themselves to public transport.

Wendy Irwin (Head of Equality and Diversity, Royal College of Nursing), also on the panel, used a key word: “agency”. It needs people at ‘grassroots’ level, exercising agency, to make way for change – and then others need to take over and make that change happen. Change needs both the campaigners and the strategists; the campaigners make space for the strategists to effect change. This is why inclusive leaders at senior level are so crucial.

The right leaders

Exercising agency is only one element of creating change. To make change happen, a body (a Government or business) must have the right leaders in place to both hear the issues and activate change. This takes us to the last panel of the day (“Leaders of Today”), where Brain Heyworth (Global Head of Client Strategy, HSBC) said, “If the leaders are not working [i.e. making things better for disabled people], change the leaders”. We then heard from Mike Clarke (National Diversity Manager, Environment Agency) that equality and inclusion is on the agenda at every senior level meeting at Environment Agency and, if a senior leader comes to a meeting having done nothing to further inclusion since the group last met, they are asked to leave the meeting. This was good news coming just after Diane Lightfoot (CEO, Business Disability Forum) and I had discussed that our latest research, The Great Big Workplace Adjustments Survey 2019, had found that 51 per cent of senior leaders said supporting disabled staff at work is not on their board agenda.

Diane Lightfoot holds the Welcoming disabled customers guide

Diane Lightfoot holds the Welcoming disabled customers guide

Moving forward

Everyone can be leaders, but leaders come with different roles. We need people to make barriers visible, and we need people to remove those barriers. When Simon Minty (Sminty Ltd and Business Disability Forum Ambassador) asked the panel of young people (“The Next Generation, Change Makers and Innovators”) what they wanted to see happen next, Abi Brown (disability rights activist and writer) said equal access to buildings, and Molly Watt (Accessibility and Usability Consultant and author) said better access as consumers and for businesses to recognise their role in influencing the future of disability rights.

It is then perhaps no accident that the organisations with the most effective disability inclusion strategies and whose data shows increasing levels of disabled employee engagement and development are the organisations where the disabled staff network and senior leaders have strong communication and are highly collaborative. We are seeing more disabled employee network leads at the meetings with senior leaders at the organisations we work with. At the same time, as above, disabled people throughout the day said they still can’t get into a high percentage of the shops or café buildings in their area.

Good things are happening, but there is no shortage of more to be done. Does your organisation have the right leaders, at every level, making way for and implementing the changes that are needed?

 

Our Welcoming disabled customers guide is available to view here

A journey through time… our technology showcase

By Dean Haynes, Business Disability Forum

and Ebunola Adenipekun, Business Disability Forum

On 28 February, delegates descended on Technology Taskforce member PwC’s London office for the latest edition of our annual Technology Showcase, entitled “Disability, identity and technology: A journey through time”.

Sarah Churchman, PwC’s Chief Inclusion, Community & Wellbeing Officer started proceedings with a welcome. As PwC hosted on the day Sarah emphasised why she was happy to host the event: “At the end of the day, at PwC, we want to create an environment in which everyone feels they belong, where they feel empowered to be the best they can be.”

Sarah Churchman, PwC’s Chief Inclusion, Community & Wellbeing Officer

Sarah Churchman, PwC’s Chief Inclusion, Community & Wellbeing Officer

Our very own Lucy Ruck led the day and introduced Paul Smyth of Barclays who took to the stage. While many know Paul and the work he leads on at Barclays as their Head of Digital Access, few know about his personal journey, and how he has been “disabled by technology [and] enabled by technology”.

Paul Smyth of Barclays

Paul Smyth of Barclays

Going from using outdated and cumbersome tech like desk-sized magnifiers and tape recorders(!), Paul worked his way through a business degree and joined Barclays and has recently been named as one of the Government’s newest disability champions. Embracing his difference and disability has shaped his skillset and work ethic, where increasingly inaccessible technology forced him to “be the change he want[ed] to see in the world” and make things better for the next person like him.

Sharing his story he stated: “…My eight‑year‑old self, I could remember like it was yesterday, hearing from the eye doctor that you will lose most if not all of your sight very soon. I remember my eight‑year‑old self, what scared me, it wasn’t the prospect of going blind, it was the prospect of being different. I think maybe my eight‑year‑old self even then understood there are barriers constructed in the world around us and there are barriers that also exist in the mind of others that shape what we can and can’t do, what we can and can’t above, about capability and possibility.”

Elisabeth Ward of Scope then took the opportunity to tell us her story as a congenital amputee, defining herself through other’s perception of “normal”, when technical support only became available when she got to university and her impairment was finally recognised.

Elisabeth Ward from Scope

Elisabeth Ward of Scope

As a child, Elisabeth carried around a booklet explaining why she was different, but she was also determined not to be left behind – and at secondary school the level of understanding was not high: “For example, in PE I struggled to control a hockey stick, and the other students treated me as though this was my fault. I would regularly strain my hand and wrist and the teacher just expected me to get on with it. There was no support to help me find solutions. I never felt like it was okay to say, actually, this isn’t working, I am not like everyone else, and I need it to change.” Overcoming the need to fit into what people expected of her at university and taking advantage of available support let her confidence flourish, which continued as she entered the workplace.

A former boss who likely thought they were doing the right thing unconsciously held Elisabeth back, but assistance from Access to Work changed things dramatically, opening a world of assistive tech like a rollerball mouse and half-keyboard. Working at Scope has encouraged Elisabeth to inspire change from all levels of society and challenge stigmas so that we can all keep learning to provide accessible solutions for everyone. She said: “ I can now stand up in a room full of strangers and openly and proudly say, hey look, I am disabled, I’m missing a hand and this makes me different. Even when I go outside, I no longer have to compartmentalise that part of me. It feels like a whole new world, one where I’m not the problem; it’s society that needs to change.”

James Hallam, Controls Assurance at PwC, making an entrance on his electric-assisted handcycle at the event

James Hallam, Controls Assurance at PwC, making an entrance on his electric-assisted handcycle

Our third and final speaker was James Hallam, Controls Assurance at PwC, who made quite the entrance on his electric-assisted handcycle and told those in attendance about his Functional Electrical Stimulation (FES) handcycle, that has given James the power to use his legs again.

After a cycling accident back in 1996, James’ positivity led him to not ask people for help; travelling across London and using the tube in a wheelchair soon put paid to that! James added that while it’s about you and your approach to the world, but it’s also about how the world approaches you. What was initially diagnosed as a muscle strain but turned out to be a nearly life-threatening broken leg led to James paying more attention to his lower body, and finally starting to use a FES handcycle that enabled him to make his leg muscles work after over twenty years. James then spoke about his own depression, which was assumed had stemmed from his injury, but in fact was caused by something far more innocuous. In the same way that asking for help with a physical disability needs to have the stigma taken away from it, the same needs to be said for people’s mental wellbeing. He stated: “..you can get quite stigmatised or defined by your chair, or your sight or whatever you can’t do, and people don’t necessarily see what you can do. I think that’s a real shame.”

Lucy Ruck

Lucy Ruck

Following a panel discussion with our speakers and host Lucy, making use of the interactive platform Slido, delegates were able to engage with the following tech exhibitors:

Texthelp – helping everyone read, write and communicate with clarity.

PWC Disability, Ability and Wellbeing Network.

Posturite – ergonomic suppliers and service providers.

MyClearText – on-site and remote speech-to-text reporting.

Microsoft – empower every organisation to achieve more.

Microlink – leaders in the field of assistive technology.

Iansyst – assistive technology specialists.

Bennett workplace – workplace & ergonomic solutions.

One of the audience stated: “[We heard] really great stories from the speakers, they demonstrated the success assistive technology has had on their lives. They served as great role models for how with support, grit and the right tools, disability dissolves and ability thrives.”

To find out more about our events, visit here

The great big workplace adjustments survey: now open!

By Angela Matthews, Head of Policy and Advice

Reasonable adjustments. Workplace Adjustments. Workplace support. Supporting you at work. Working in a different way. Being you.

All are terms commonly used by organisations to describe how they remove barriers for employees at work. The language is important. The process behind the language is even more important. But getting experience of both right is crucial.

It’s crucial for a number of reasons. At legal compliance level, employers have a duty to make reasonable adjustments where they know or could reasonably be expected to know that an employee has a disability or long-term condition. At good practice level, employers want to ensure all employees can work in a different way whether or not the employee says they have a disability or condition. At leading practice level, workplace campaigns and communications focus on how enabling employees to work in different ways is integral to workplace diversity and allowing people to simply ‘be themselves’.

Male colleagues discussing using a tablet

Here at Business Disability Forum, our advisers advise people managers and departmental leaders every day on adjustments policies and related employee caseloads. Many of our consultants are commissioned to work with businesses on improving their adjustments processes; and almost all of our policy work comes back to how Government, employers, and public life in general removes barriers for individuals. Get a service provider’s or employer’s workplace adjustments processes robustly designed and defined in a way that suits who the business are, how they work, and what they need, and that organisation is well on its way to delivering an inclusive pan-diversity employee experience that meets the needs of every single employee, whatever they are going through in their lives, and at whatever stage in their career.

Yet, anyone keeping an eye on HR press or employment case law can see the adjustments processes employers have and continue to invest in are continuing to fail them and cost them greatly – both financially and reputationally.

And so we want to find out what works, what doesn’t, what managers love, and what employees loathe. This is why we have released The Great Big Workplace Adjustments Survey which will grasp a picture of how both employees and managers across the UK feel about adjustments, how they are discussed in the workplace, how effective they are, and how far everyone who needs adjustments actually have them in place.

Whether you are an employee, a manager, or someone else managing people and processes in your organisation, we are asking you to share your experiences of requesting and getting adjustments, or arranging and providing them for the people you manage.

You can complete the survey here.

Please share it with your colleagues, managers, and employee networks. The survey closes on Monday 8 April 2019 at 8am. Please do get in touch if you would like to complete the survey in a different way (email: policy@businessdisabilityforum.org.uk).

We’re looking forward to hearing what adjustments in an ever changing workforce are helping and hindering you, your managers, and your leaders to do and to be.

We’re open for inclusion

By Christine Hemphill, Open Inclusion

Retail banks have been providing enormous convenience to customers by developing their mobile personal banking functionality which is increasingly available in our pockets. As uptake by customers grows, a recent event at the Financial Conduct Authority (FCA) on 15 January 2019 considered who may be being left behind by this wave of new digital applications. Are these apps providing fair and equitable access and experience to all users, including those with sensory, physical or cognitive differences and impairments?

In front of a packed room of financial service providers, digital product designers and regulators, Business Disability Forum brought together a great range of speakers providing fresh new insights into retail banking digital inclusion. The morning saw Open Inclusion present some of the key findings of its Mobile Banking Inclusion Report conducted last year. The report assessed and compared the inclusiveness of 10 UK banks’ iOS and Android apps.

The session was kicked off with Shelley Cross from the FCA who outlined the importance that the regulator places on inclusion of all customers, especially those with vulnerabilities to receiving poorer services or exclusion, including those with lived experience of disability.

Steve Tyler of Leonard Cheshire talking about inclusive innovation in digital banking - past, present and future

Steve Tyler from Leonard Cheshire

Steve Tyler from Leonard Cheshire provided an enlightening talk on the power of technology and inclusive design in retail banking in the past, present and future. He motivated organisations to look to inclusive design to better understand and leverage emerging technologies. Not only will the 20% of customers with permanent specific access needs benefit, but in consideration of more extreme customer needs, organisations will likely generate insights that make for far more innovative, cost effective and durable products benefiting 100% of customers.

Business Disability Forum’s Diane Lightfoot outlined some paths that banks could take to practically improve the customer experience of their digital products and benefit from the value of the £265 billion purple pound market segment. This included gathering regular insight from their customers who have disabilities and embedding the skills, capabilities and internal governance needed to ensure that every product iteration maintains or extends inclusive design, accessibility and usability by the broadest audience.

Christine Hemphill of Open Inclusion introduced research that they conducted in 2018. None of them were fully inclusive to users with common access needs. The research found significant differences in inclusion across the apps of the 10 different brands tested. Sometimes there were also significant differences between the iOS and Android version of the same brand’s apps.

The leading brands, led by Lloyds Bank, got results in the high 80s. A score of 100 would mean that core online banking journeys were all inclusive to most user groups. The lowest came in at a very poor 50 showing half of the functionality tested was not accessible to one of more significant user group. The average of all apps was 77.

 

Christine Hemphill speaking in front of a slide that reads "Difference is all we have in common" and an image of a person dancing The slide headline reads "We are all different - normal is a flawed concept. Some differences are visible. Most are hidden". In the foreground are the attendees at the event

Christine Hemphill from Open Inclusion

 

This research clearly shows that there is still a very long way to go to ensure that the needs of users with physical, sensory or cognitive impairments are supported by current retail banking mobile offerings.

A survey with consumers with access needs was also conducted as part of Open Inclusion’s research. It identified what disabled and older customers appreciate and what they are currently unsatisfied with in relation to mobile banking. In it, 44% of customers with access needs covering all the major impairment categories and all major assistive and adaptive technology categories, noted that they would like their mobile banking app to be more accessible to them. More than 50% of respondents also wanted their provider to make it easier to do simple updates such as to personal information on the app and to find help / contact information when required.

The expert review and authentic usability testing assessed in a comparative way, the post-authentication functionality (what you can do after you have signed in) of the iOS and Android versions of the 10 brands. Open utilised their digital maturity model for assessment of the apps across 5 key competency areas:

A slide that has the 5 capabilities listed each with an associated icon 1. Interactions 2. Visual design and media 3.Personalisation and assistive technology support 4.User assistance 5.Simplicity

Capabilities

  1. Interactions
  2. Visual design and media
  3. Personalisation and assistive technology support
  4. User assistance
  5. Simplicity

Business Disability Forum is proud to note that Open Inclusion is an expert partner of Business Disability Forum for market and user research and insight. This means that members can be confident that should they wish to engage them for inclusive research, customer insight, design and innovation services that they will get excellent quality work at the best prices on offer. Open provide a 15% discount on all inclusion services to all Business Disability Forum partners and members.