Putting disability on the map – our Global Conference 2020

By Ebunola Adenipekun, Business Disability Forum

Our Global Conference 2020, held at EY, with the audience looking at the stage

Our Global Conference 2020, held at EY

“Just go out there, try things, make things happen, and you can change things in your organisations,” was one of the rousing calls from one of the speakers Shell’s Andy Kneen as Business Disability Forum held its inaugural global conference in February at EY. The day explored the challenges of developing a global disability strategy, as well as looking at the practical steps already taken by members of its Global Taskforce.

The taskforce itself was formed in April 2018 seeking to improve the life chances of people with disabilities globally by ensuring that a best practice approach to disability inclusion is being adopted across global operations.

Stefan Tromel Disability Specialist at the International Labour Organisation and heads up the Global Business Disability Network stated: “Now the good news is, we are seeing the level of attention that disability and disability rights and the employment for disabled person on a global scale is unprecedented. We have the Sustainable Development Goals, we have the UN Convention on the rights of persons with disabilities, with 170 countries ratifying that.  If you look just 15 years back, there was almost no discussions in the majority of companies around legislation and policies around people with disabilities. Not only do we now have these discussions, but we see an amazing involvement of the corporate sector.”

One of the other speakers on the day was Lyn Lee who, in conversation with Diane Lightfoot, CEO of Business Disability Forum, explained how Shell had developed a global approach to implementing workplace accessibility in about 45 countries.

Lyn also explained why Shell have sponsored Business Disability Forum’s research on the challenges of developing a global disability inclusion strategy, “About a year ago, I was looking around and feeling a little bit overwhelmed that beyond workplace accessibility there was digital accessibility, customer accessibility, competency building for our employees, including our employees with disabilities and global meaning and definition on accessibility.” There were also questions around what exactly Shell was doing beyond business accessibility… The first question that came to Lyn’s mind was: “Is there any research on the challenges of implementing something global?”

Other speakers included Matt Dowie from HSBC who enlightened the audience on how HSBC has turned corporate commitment into tangible action. HSBC now have a global disability champion in their CFO Ewen Stevenson and he sponsors a global programme that encompasses areas such as data, knowledge and adjustments.

Alex Lane at Accenture talked about Accenture’s journey and new initiatives: they now have 45 countries around the world with active disability programmes. Their global leadership programme ‘Activity Unleashed’ offers personal and career development opportunities to disabled colleagues across Accenture’s global operations.

One of the most anticipated panels was Global strategy, local delivery: How to ensure a global disability strategy works in local contexts with Murteza Khan, the CEO of the Bangladesh Business and Disability Network, the aforementioned Stefan, Turki Halabi, Executive manager at Qaderoon Business Disability Network in Saudi Arabia and Reeti Dubey, Business Manager to the Head of HR in India at RBS. Murteza emphasised the importance of global companies’ impact through their supply chain: “In Bangladesh a meaningful structured way inclusion started to happen in the industry because Marks & Spencer’s, Primark and H&M started to motivate a lot of their local partner factories to start looking at inclusion and provide the tech support and the NGOs identified the skills building and identifying candidates, et cetera, to then start working on that systematically.”

The day then headed into inclusive branding with Sinem Kaynak and Manisha Mehta of Unilever. Sinem encouraged businesses: “If you are an advertiser yourselves, in your companies, try to make your advertising more inclusive because its power is huge.  You know, it’s so many people around the world seeing it, watching it every day, and we often neglect what a powerful tool it is in shaping societies. So, try to make yourselves and your brands and your communications more diverse and inclusive.”

After Sinem’s and Manisha’s insightful conversation Andy Kneen from Shell then highlighted one of the practical ways Shell is striving to be disability-smart with their new app for disabled customers and explained: “You get to the petrol station and press a button and let them know you have arrived. One of our Shell colleagues will come and fill up your fuel tank.  If you want a snack, they will take payment in the car, either electronically or a cash payment. It is something that started in the UK… and we have in all of our UK petrol stations and you can see there on the right‑hand side a quote from one of the users who described it as being a life changing experience because it gave him independence and he doesn’t have to be reliant on other people when other people are available.”

The final panel of Kate Nash OBE, founder of PurpleSpace and the PurpleLightUp movement, Iain Wilkie, Founder of 50 Million Voices and James Partridge, CEO of Face Equality International talked about the disadvantages from “face-ism” (facial difference/disfigurement) and stuttering and the ways their organisations 50 Million Voices and Face Equality International respectively work to combat that. Media coverage plays a crucial part in perceptions.

And as Andy and Diane wrapped up the conference Andy stated: “I’m a little bit emotional to think that so many people in this room, who have come here today, to talk about how we take disability global. Compare that to a few years ago, it is massive progress. There’s great energy in this room, and disability is one of those areas where we can work together and share experiences. There’s nothing sensitive here, so let’s try to learn from one another.”

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Thinking globally about disability and business

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Our Global Taskforce met for the first time in September 2018

By Diane Lightfoot, Chief Executive, Business Disability Forum

To mark the United Nations International Day of People with Disabilities (IDPD), I wanted to share some of the things we have been doing at Business Disability Forum over the past few months to get disability on the global stage.

Forty-five per cent of our members are global or have some sort of international presence. Together, they employ over 8 million people across the world. Many have a presence in developing countries where there is a real opportunity to realise the theme for this year’s IDPD: that is, of “Empowering persons with disabilities and ensuring inclusiveness and equality.”

We upped the ante on our global focus in earnest earlier this year, with the launch of our new Global Taskforce, co-chaired by Shell, back in April. Since then, it has developed into a lively and collaborative community of global businesses including Accenture, Barclays, GSK, EY, Microlink, Unilever, KPMG and more. As with all our Taskforces, it’s a forum where organisations can share best practices and also challenges – a “safe space” to talk about what’s not working and how we might work collectively to fix it.

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Our Global Framework, released in July, uses a scoring system to assess practice

When I first spoke to Partners to moot the idea of a global taskforce, they told me that they didn’t want “another talking shop”. So, the taskforce has been deliberately “action – task!” oriented. We began with the development of our new Global Business Disability Framework, based on our UK based Disability Standard and reframed as a “maturity model” as a self-assessment tool for global leads. We were delighted to launch the Framework at the UK Government’s Global Disability Summit back in July 2018 and it is now being used by global organisations to measure and improve their corporate approach to disability inclusion.

Next year will see the taskforce publish research, create a comprehensive suite of guidance tailored for global business and develop the next iteration of the Global Framework.

We’ve also been on tour! In the last few months we’ve spoken at conferences and held meetings in France, Switzerland, Germany and the Netherlands.

I and my colleagues Brendan and Delphine were very pleased to attend the ILO Global Business Disability Network (GBDN) conference in Geneva last month where I presented our Framework and continued to build our collaboration with the ILO. We really enjoy our partnership with the GBDN and encourage our members to work with them, especially by using their global presence to support the establishment of national business and disability networks in the countries where they are present. We were really pleased to see the Bangladesh network doing well, a new China network just launched and a network in India due to launch in 2019. With that in mind, we were also delighted to host a delegation from the Ministries of Inclusion, Education and Human Rights in Brazil at our London office.

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The conversation around disability is shifting to cities all over the world

I was also lucky enough to join our member CAFE – the Centre for Access to Football in Europe – in Bilbao a couple of weeks ago to speak at their triennial conference at the San Mames stadium. It was a fabulous event in a stunning city and a privilege to talk to such a diverse audience about how the beautiful game can make a real difference to disability employment.

Fittingly, the most recent meeting of our Global Taskforce was on Friday (30 November) hosted by our Founder Leader Barclays at which we discussed strategic approaches to improving disability inclusion globally and how to communicate effectively with a global internal and external audience. Central to this is our partnership with and support to the #Valuable campaign which is seeking to get disability on the agenda of global boards worldwide and we were delighted when Unilever CEO Paul Polman announced our collaboration on stage at One Young World in October.

So, as we celebrate IDPD today with a whole host of events across the world, let’s hope that this is just the start of really shifting the dial on the inclusion of disabled people worldwide.

For more information on Business Disability Forum’s Global Taskforce and the Global Business Disability Framework, visit: https://businessdisabilityforum.org.uk/membership/global-taskforce.