Working together to drive the disability agenda is #Valuable

By Diane Lightfoot, Business Disability Forum

Business Disability Forum is delighted to be an expert partner of the Valuable500 which returned this week to the World Economic Forum in Davos. It’s been a brilliant and exciting year with #Valuable founder Caroline Casey seemingly circumnavigating the globe in her tireless efforts to engage with CEOs of some of the world’s most iconic brands.

The results speak for themselves: after launching just one year ago, an amazing 240 global leaders have personally committed to putting disability on the board agenda, signalling a huge and vital step forward in the inclusion agenda.

Many of them are Business Disability Forum Partners and Members and we work with them to provide pragmatic support and advice to support their “Disability Smart” journey. For if #Valuable and the Valuable 500 is the (very compelling) “why”, winning hearts and minds, we at Business Disability Forum are the “how” – helping business put the practical actions in place that turn commitment into reality.

The UK has long been at the forefront of driving the disability agenda forward – Business Disability Forum itself was set up almost 30 years ago as the world’s first disability business network – but though huge progress has been made, disability has too often been seen as the” poor relation” in diversity terms. Thankfully, however, in the UK and globally, there is now a growing awareness of disability and an increasing recognition that it is part of being human: it is the one strand of diversity which can and most likely will affect every one of us, whether we acquire a disability ourselves or are close to someone who does.

The 300+ companies that we work with already recognise that disabled people are not only a very large and important talent pool but a hugely significant consumer market too. And, as global brands start to focus on getting it right for this customer group, they will no doubt realise one of our core messages: that when you get it right for disabled people, you get it right for everyone.

And it’s not just about customers; businesses are also increasingly recognising that it is no longer OK to have an external brand that doesn’t match their internal culture and values (and vice versa) – so a focus on the employee space is really important too. In December 2019, Unilever – the first company to join the #Valuable campaign and whom we are proud to count among our Partner group – announced their commitment to becoming the employer of choice for people with disabilities, and a vision that 5% of their workforce worldwide will comprise of disabled people by 2025.

I hope that following the World Economic Forum this month, many more companies will not only sign up to the Valuable 500 but move forward with the leadership and action that will make disability inclusion a reality.

Meanwhile, my huge congratulations to #DisabilitySmart Partners and Members who have signed up to the #Valuable500 over the last year. All of us @DisabilitySmart look forward to working with you to achieve the #InclusionRevolution together #WEF20.

Now, in 2020, it feels as though there is a real opportunity and appetite for a sea change that will transform opportunities for disabled people worldwide. It’s time for business – Disability Smart business – to lead the way.

Diane Lightfoot, CEO, Business Disability Forum

You can read more about the Valuable 500 and the organisations signed up so far in the report launched this week here

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