Business Disability Forum (BDF) were more than delighted when Ian Duncan Smith decided in 2013 – inspired by his joining our annual President’s Group dinner for ‘captains of industry’ and disabled opinion leaders – to help us to promote wider recognition of the term ‘disability confidence’- which we created back in 2005 in an effort to make it easier to engage and equip business leaders to improve their corporate disability performance.
Disability confidence enables us to demonstrate the business and ethical rationale for learning how to recruit on the basis of merit; for learning how to adapt so that human beings in all their diversity can contribute to business success; and learning how to deliver excellence at every step of every customers’ experience. Disability confidence is about leaders and managers across the private and public sectors feeling more confident at a personal level as they interact with ever more disabled applicants, disabled colleagues and disabled customers.
And here we are, one year on in the Government’s Disability Confident campaign. At BDF, we work with many companies and public sector organisations striving to improve their disability performance. We are all too conscious that there is still much more to do, so we encourage everyone to support the Disability Confident campaign and:
- Understand that disability impacts all parts of the business;
- Identify, and remove barriers, for groups of people;
- Be willing and able to make adjustments for individuals; and
- Not make assumptions based on someone’s disability.