Stat of the day: Supermarket website and app accessibility

By Angela Matthews

Here we are in 2014… Happy New Year!

Just before we all went on our Christmas break last year, AbilityNet released a report on the accessibility of supermarket websites and apps. As highlighted in the table below, the research shows that Tesco had the highest website accessibility ‘health score’, Ocado’s app was rated the best, and Morrison’s website had the highest percentage of ‘failed’. The table below shows a summary of the results.

Anything over 40 % means that the site is ‘useable’ but may still present difficulties. Three stars is “base level”, and two stars indicates “below minimum requirements”.

 

Tesco

Sainsburys

Asda

Morrisons

Ocado

Health score

47 %

46 %

39 %

39 %

40 %

Failed

8.7 %

6 %

11.8 %

12.8 %

11.6 %

Website star rating

3

2.5

2.5

2

2.5

App star rating

3.5

2

2

N/A

4

The report also states that, “In the UK there are 11.2 million people with a disability. There are estimated to be 1.6 million who are registered blind, 1.5 million with cognitive difficulties, a further 3.4 million people who are otherwise IT disabled and 6 million that have dyslexia. The total spending power of these groups is now estimated at £120 billion a year.”

You can read the full report here.

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